I’m so sorry I can’t join you in class tonight, and that it’s take me a while to get over here to post this for you. I’ve been away from my computer more in the past week than any time I can remember since I had a newborn almost 8 years ago. I’m usually more readily available. When we were together last week, we tried to watch the brief video of the Gimlet Media design sprint they did with Google Ventures. I’m putting it here for discussion. Gimlet is the company whose inception and launch have been chronicled in the Start Up podcast, which is a worthwhile listen if you have the time. If you don’t have the time for the whole series, I would recommend listening to Episode 13, “Fake It Til You Make It”. The whole series is an interesting look at how you go from having a big but amorphous idea and shaping that into reality. Of course in their case, pitches and investors are involved, but many of the questions they struggle with–what kind of a company are we? do we do tech or content or both? do I know enough to do this? how do I fix my mistakes?–are about far more than profits.

Have fun further defining your ideas and getting real, as it were. I can’t wait to see what’s around the corner for this class.